A familiar product in a new packaging
We made a TV advertisement for the Lumme detergent in which we needed to showcase new environmentally friendly packaging. The advertisement created in a style that is identifiable to the Lumme brand with a convincing and consumer appreciative tone of voice. Around the TV advertisement we also took the campaign photographs and made several different social media videos, which were used during the advertising campaign on various channels.
Client: Orkla
Agency: LMSomeco
Production: Koju
Director: Kasimir Högnäs
Director of Photography: Matias Vihko
Editor: Katja Ritvanen
Producer: Heikki Oinonen