Let’s replace cold facts with emotions
Rarely happens so happily that Mariska writes lyrics for a song beforehand that fit perfectly to the brand promise. Now that happened, and we produced the film for Pori Energia written by Staart.
Our solution
We produced a brand film that focuses on being together. Those moments of daily life and celebration, small and large, are made possible by energy. The song is written by Mariska and performed by Herra Ylppö, which is a great example of how music can take the film to another level!
Results
The finished film has aroused emotions and enthusiasm in the audience of the video and also in the employees of Porin Energia.
“Two of our employees have told me that they moved to tears from the video. The video reminds them and our entire staff of the purpose of Pori Energy’s work, i.e. why we do our work.”
The video has been very liked especially because it tells you about the importance of energy production rather than hard facts. With the help of the video, our client can show about the significance of their work and present a gentle side of themselves.
“The video therefore hits in a wonderful way – it arouses feelings and tells us about the importance of our company’s work in the everyday life of the people of the city and the city.”
Client: Pori Energia
Agency: Staart Oy
Production: Koju
Director: Heikki Oinonen
Director of Photography and Editor: Matias Vihko
Producer: Heikki Oinonen